Jordi PlajaCo-Founder

Innovator and Entrepreneur, committed to making a positive difference. Bachelor in Pharmacy from the University of Barcelona and Masters in Pharmaceutical Marketing from IDEC-UPF, IESE of Barcelona.

Pharmaceutical Professional with nearly 20 years of experience in different areas of the Healthcare Business, from sales to medical marketing, IT solutions, and senior management. Project Manager at Onmedic networks (e-healthcare), Medical Project Leader with Novartis Oncology, Manager of Cardiovascular Business Unit at Otsuka, then nearly five years as Managing Director of Otsuka Pharmaceuticals Spain before becoming Co-founder and partner of IE4lab. Actively involved in local and international collaborative projects; experience developing new Institutional Relationships and complex partnerships (co-promotions and co-marketing), with a broad network and strong skills in brand creation and reputation management, through designing and implementing projects with high impact on different stakeholders.

Team player, empathic, solutions oriented, likes challenges in complex and continuous evolving projects. As much in the field of business as in the wider social arena, passionately believes in leaving things better than you how you find them.

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